Pocket Hi-Fi: Like a party in your pocket. But not in a weird way.

I saw this image passed around on Facebook –


ALT/1977 fantasized about traveling back in time to the late 1970s with a pocketful of modern gadgets and turning the tech world upside down. These mock magazine ads incorporate superficial redesigns (wood grain and LEDs, anyone?) to keep people from getting too suspicious when stuff from the future starts showing up on store shelves throughout the free world.

The copy is as amusing as the artwork: “You’re probably not familiar with the term “gigabyte.” But you should know that there are 160 of them in the new Pocket Hi-Fi from Alt/1977, giving it the astonishing ability to store the songs of up to 4,000 long-play stereophonic albums in a device small enough to fit in your pocket.

Sound hard to believe? It should. Trust us. In addition to its impressive memory banks, the Pocket Hi-Fi features our proprietary 32-bit RISC microprocessor with a 32 kilobyte internal cache and high-speed MMU … our company definitely wasn’t started by rogue time travelers from 33 years in the future. Like, at all.”

ALT/1977: We Are Not Time Travelers






It made me laugh.


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